Knowledge Sharing
We believe curious people find innovative solutions. This is an integral piece of how we manage our company and what we plan to demonstrate through our blog, The power of shared knowledge.

Control just isn't what it used to be

Let's just agree that when we hear numbers in the billions, we think that's big; big enough to control your destiny and the market. But something big happened to 'big.'ᅠ Even multi-billion pharmaceutical companies know this in today's environment — but more on that in a minute.

It is not that control is out, it is just that in an environment where change happens quickly, adaptability trumps control. Why is that? Because the follow up question is 'control over what?'ᅠWhen things are moving quickly, what you worked so hard to control just may not be as relevant as it once was.

Take a look at America's $3-trillion healthcare industry from the top down. A billion dollar company doesn't look any different than a start-up company with a few million in revenue from that scale. That means that even billions do not control the market; thriving requires collaboration. All sophisticated businesses now have to live by kindergarten rules, like Robert Fulghum wrote in "All I Ever Needed to Know I learned in Kindergarten."

Recently, 10 multi-billion dollar pharmaceutical companies formed a joint venture to share research for the development of new drugs. They did not give up control of their existing business, but did realize the new buzz words are 'influence' and 'collaboration.' When the risk of slow creation is too high for the reward of exclusivity in a market this big, speed matters more than control. To put it in "water cooler talk," 50% of something is better than 100% of nothing.

Collaboration Graphic

So what happens in America's healthcare system when the control of operating silo's breaks down? What happens when the downside risk is greater than the upside reward?

The answer is easy: the influence of collaboration wins for those who work together. Andᅠthe view from the top of the $3-trillion tower of expense no longer distinguishes between size, and instead distinguishes between isolation and connectivity.

We have encouraged this trend since revelationMD was an idea 10 years ago. We began building our business model around it five years ago with payers (employers), authorizers (physicians) and providers all working together with the common goal of using information to take better care of patients at lower cost. Now we are building our customer base with it; one collaborative relationship at a time, the way we learned in Kindergarten.